diff --git a/.gitlab-ci.yml b/.gitlab-ci.yml
index e69de29..9529844 100644
--- a/.gitlab-ci.yml
+++ b/.gitlab-ci.yml
@@ -0,0 +1,9 @@
+include:
+  - local: 'ci/builder.yml'
+
+build-ansible-image:
+  extends: .builder
+  script:
+    - build-image.sh ansible
+
+
diff --git a/build-image.sh b/build-image.sh
new file mode 100644
index 0000000..9d8b7df
--- /dev/null
+++ b/build-image.sh
@@ -0,0 +1,34 @@
+#!/bin/bash
+
+set -e
+
+# This script is a generic builder script which only builds
+# images if the latest commit modifies the given folder in some way
+
+target="$1"
+tag="$2"
+
+# Ensure we have a target
+if [ -z "$target" ]; then
+	echo "$target is not defined ( empty )"
+	exit 1
+fi
+
+# Make sure the target is real
+if [ ! -d "$target" ]; then
+	echo "$target is not a directory"
+	exit 1
+fi
+
+# Set the tag if not already set
+if [ -z "$tag" ]; then
+	tag=latest
+	echo "Tag for \"$target\" defaulting to \"latest\""
+fi
+
+# Finally set the project root
+PROJECT_ROOT=`pwd`
+
+cd "$target"
+	docker build . -t "$tag"
+cd "$PROJECT_ROOT"
diff --git a/ci/builder.yml b/ci/builder.yml
new file mode 100644
index 0000000..0f2054d
--- /dev/null
+++ b/ci/builder.yml
@@ -0,0 +1,14 @@
+# This template is for the main builder jobs to inherit generic properties from
+
+stages:
+  - publish
+
+.builder:
+  image: docker:stable
+  stage: publish
+  services:
+    - docker:dind
+  only:
+    refs:
+      - master
+